Our story began in 2010 with two friends on a surf trip in Costa Rica—the land of “pura vida,” a philosophy that celebrates life’s simple joys. We’ve grown a lot since then, but at heart, we haven’t changed. We’re still all about color, connection, and the little things that bring us together—like the friendship bracelets we’re known for.

Our home is in the sunny beach town of La Jolla, California, where our office walls are painted pink and dogs are always welcome. We operate as a B Corp, balancing purpose with profit, and we still work with the same Costa Rican artisans we met over a decade ago.

Every piece we make is a celebration of giving back and bringing people closer. It’s a colorful reminder that sometimes, it’s the simplest threads that tie us all together.